Established in the year 2003, WordPress is one of the oldest existing content management systems in the world. It has transformed from just a CMS to a complete website building platform. You can create official websites, discussion forums, e-commerce stores, online blogs, and just about any other type of website.
Today, more than half of the Internet world is composed of WordPress websites including some of the most renowned brands such as The New York Times and CNN. Even superstars like Jay-Z and Katy Perry has a sacred online presence specifically created on WordPress. The fortune of WordPress doesn’t stop there but it extends to Fortune 500 firms including names like UPS and eBay, etc.
It often makes us wonder what exactly is the reason why WordPress is such a renowned platform. Hence, we have taken some time out from our busy schedule to jot down some great advantages of WordPress.
WordPress is a Cost Controlled Solution
Previously, creating a website required hiring a developer and purchasing a separate hosting service. Usually, when you are hiring a developer, they charge you by the hour of what they create; plus, if you want to add some dynamic elements to life on your website, then you might have to spend a bit more.
With WordPress, however, you can easily get access to a user-friendly back-end. By watching a few videos, you can build your own website and easily cut down on a major development cost. Just in case, if you want to add a few dynamic elements, you can always find a freelance developer on Fiverr.
Hence, it becomes a rather cost-effective solution for early website builders. On the plus side, the maintenance expenses are rather cheap for WordPress websites and even you can do it on your own.
WordPress is Search Engine Optimization Ready
One of the great things about WordPress is that this CMS is SEO friendly. The codes written on WordPress have a simple and constant syntax which makes it easier for Google to index these web pages. With WordPress, users have extreme flexibility to set SEO components as per their requirements. They can easily customize the metadata and keywords on content types for different WordPress pages.
When search engine data is customized for each page differently, it helps the overall website to rank higher on the Google Search. With best practices in place, you can also focus your SEO campaigns to create high converting landing pages.
Add Multiple Features & Functionalities on WordPress
If your business has a traditional website, then adding new features and functionalities can become a difficult task. This situation becomes really complicated when you are designing sophisticated platforms.
However, the case is incredibly different for websites which are created on WordPress.
You can find a number of plugins which you can easily install in just a blink of an eye. It will hardly take just a few steps to deploy a very active WordPress community and almost everything which you do on WordPress is properly documented. Hence, when you are planning to add a new feature to your website, all you have to do is take a delve into the WordPress.org libs and find the solution.
The chances are that everything you documented has been documented before and done.
Create Responsive Web Designs Using WordPress
The year 2014 marks the date when mobile traffic exceeds website traffic. Responsive web designs are no longer an option but have become a necessity. One great thing about creating a website on WordPress is that the website will be pre-optimized for responsive web technology.
WordPress not only saves your hassle of creating different website designs for multiple platforms; but, it also optimizes a website for all types of smart devices including tabloids, smartphones & laptop devices. A web design agency always makes sure that their websites are completely responsive. But, when they develop a website on WordPress, they don’t have to worry about responsiveness at all.
Get Enhanced Security on Website with WordPress
A primary criticism which designers and developers often receive is that most aesthetically pleasing websites have poor security; however, with WordPress, you don’t have to face such issues at all.
If you have good WordPress web designers who know their way around themes and plugins, then you can fortify your website in the best possible manner and even make it hacking secure. However, the same cannot be said for traditional websites as they go a long way and making them hacking-proof can require a whole lot of effort and significant back-end practices.
WordPress is Ideal for Instantaneous Content Marketing
We live in an era where online marketing is the real deal. When fresh content made its way to the Internet, a WordPress website holds more advantage than a traditional website. With WordPress, you can go through your website’s content and do as many frequent changes as you want without the interference of various complications. You can also update your website’s design and change content when you want.
Plus, WordPress has earned its place as an ideal CMS on the market. Publishers can be incredibly tactful when sending out content through the platform and you can update content as frequently as you want. WordPress not only hold your organization’s credibility but it also helps you explore more in your niche.
WordPress Has Social Media Integration
Another great benefit of creating a WordPress website is that WordPress offers seamless integration for social media platforms. If you have written something quite catchy and you’re about to publish it on your website, then you need not worry about sending it out on different social media channels manually.
With just a handful number of clicks, you can send your best content pieces by using social media integration plugin.