It may seem less glamorous to many, but still, it remains one of the most effective marketing tools in the online space. When it comes to penetration, reach, life-span, engagement, and return on investment (ROI), The Digital Cyborg understands the potential of email. We use e-mail to drive conversion of transactions including, up-selling and retention, cross-selling etc.

When we send a commercial message to a group of people with the help of an email, then it is called email marketing. It is the process of sending an email to a potential or current customer. The primary purpose is request business, advertisements, or solicit sales or donations. It is used to build loyalty, trust, or brand awareness. These can be sent to a current customer database or purchased lead list. The purpose is to enhance the merchant’s relationship with previous or existing customers and to encourage customer loyalty. Also, repeating the business, and acquiring new customers is a part. Convincing them to purchase something immediately, and third-party sharing ads are the other motives.