The other name for Pay-per-click (PPC) is the cost per click (CPC). Creation of the advertising model using the direct traffic to websites is PPC. It includes an advertiser who pays a publisher every time his ad is clicked.

The internet marketing technique is commonly associated with first-tier examine engines. Google AdWords and Microsoft Bing Ads are the most trending engines. The advertisers have to typically bid on keyword phrases which are relevant to their target market. In contrast, rather than use a bidding system, content sites commonly charge a fixed price per click. The internet technology “display” advertisements on the search engine which are also known as “banner” ads. Those are shown on web sites by the related content. The published material should be agreed to display ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted various advertising models. One of them is pay-per-click (PPC.)

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