Want to advertise your website? Follow these tips

Want to advertise your website? Follow these tipsCreating a website takes a lot of time. But once you have completed it, you need people to find it.

To be honest, that is the toughest part. The web is vast. There is a lot of competition as there are millions of websites on almost any topic that you can think of.

You cannot just sit and wait to let people find out. You have to make some efforts to reach your audience.

Fortunately, there are numerous different ways to make people aware of your website and the best part is most of them are free.

If you don’t have enough budget to promote your website, you still have several options to increase the traffic to your newly launched website. The catch here is that, if you are saving money, you are expected to spend time.

You have to commit some significant time to make these tricks work.

Let’s talk about these tips in brief.

  1. Give priority to SEO

When people want to find something or they are in search of any website, they do so on Google. 90% of the searches on web initiate on Google.

To let people, find your website easily, one way is to get your website to be shown in the search engines.

Honestly, it is not an easy task. You have to perform number of tasks on regular basis as Search Engine Optimization is very competitive. You have to do the following:

  • Do some research related to your audience so that it is easier for you to identify the people that you want to reach on priority basis.
  • Do some research related to keywords so that you can identify on which topics your audience is interested?
  • Optimize each page of your website for the target keywords.
  • Create useful and valuable content on an ongoing basis.
  • To increase the authority of your website, indulge yourself in link building campaigns.
  • Promotion of your website and content included in it to reach a large number of people.

SEO is one of the most imperative and valuable things to help you in making your website more discoverable.

  1. Promote your website on social media platforms

As creating accounts on different social media platforms is free, sharing your content on these platforms is free too.

For most of the website owners, being there on every social media platform is overwhelming.

What you have to do is to make some research and find out which social media channel is mostly used by your target audience. After that, check out which social media platform will suit your website the best.

You don’t have to be on YouTube if your target audience prefer written content over videos. If you have a website related to photography, then you should definitely promote it on Instagram and Facebook.

Following are some points that you must keep in mind, no matter which social media channel you use:

  • Tailor your messages to the according to the platforms. If you are trying to promote website on both LinkedIn and Instagram, then you have to use different approaches for both the channels.
  • Try to promote your content more. You can add your homepage in the bio of your social media account. You will be able to derive more results if you are able to attract people on those pages of your website which contain useful and valuable content.
  • Social media blunders are very common but don’t become lazy because of fast and transitive nature of social media. Make sure that everything that you share on your social media channels is something that you can stand behind willingly.
  • Don’t use your social media channels merely for promotion. Add the link of your website in your bio and share some useful content with your followers. Make sure that you connect with new people. Instead of merely sharing your content, share their stuff too and respond to them. Always look forward to find opportunities to join groups and communities.

It can be a challenge to get some output from social media without investing all your time into it. Before using any social media, site make sure to think about it and make some strategies.

  1. Create valuable and high- quality content

Creating valuable and high-quality content is beneficial for both SEO and promotion on social media channels. More people will be attracted towards your website if you create the content that is of their interest. You can use blogging for producing new and fresh content that helps Google to recognize that your website is current and appropriate. To stand out in the crowded content space, you can utilize your content like an e-book or course.

  1. Initiate guest posting

It is a good strategy to create content for your own website as it will help you to reach a large number of people but if you start creating content for other websites, it will help you to attract a new and bigger audience. There are many websites which usually have a column for guest contributors as they get free and new content through it.

Guest posting will help you in building links that are good for SEO too.

If you want to get maximum out of guest posting, consider the following points:

  • Find out those websites that cover same niches as your website. This way the audience of that website will overlap with the one you are searching for.
  • Try to pitch those websites which have a large base of audience.
  • In your guest posts, include links back to your own website in addition to the link that you have included in your bio.
  • Before writing content for a particular website, take some time out to read about that website. Find out the type of audience they write content for and types of posts published on that website.
  • As you are working to create a good impression on the new audience, make sure that your write high- quality content free of any errors and plagiarism.
  1. Build a connection with various online communities

Joining online communities give you an opportunity to build a direct connection with your target audience. You will get to know their regular queries and the things they like to talk about. By gathering information about the audience, you can transform that knowledge into a strategy for creating high-quality and useful content. After creating the content that the audience is interested in, you can share the same in the communities. It will drive people towards your website whenever they are in search of the content that interests them.

Just like social media, you have to spend some relevant time in the communities to become an active and valued member. On the basis of your target audience, you can explore the communities on Quora, Reddit, Facebook, LinkedIn and any other industry-specific forums.

  1. Make yourself a source

In order to add depth to the stories, many journalists and bloggers search for anecdotes and quotes. If you are able to become that source, you will be able to gain a link back to your website and automatically new audience will be attracted towards you.

On the basis of your expertise, you can choose the relevant topics, receive emails that involve all the requests from the writers around the web. Once you are able to find a match that suits you, you can share your knowledge after following the required instructions in addition to your website’s name and a link.

If your quote is being used by some writer, there are chances that he might include a link back to your website.

  1. Utilize expert resources

While creating content for your website, if you quote someone in it, they will take more interest in the piece. Also, they will share the content with their followers.

When you are creating a new and fresh content, try to strengthened it by including a quote from an expert. It will be more beneficial if you can recognize an expert out of the list of influencers that you are trying to connect with. After that ask them for their perceptions.

Keep your ask small as most people who make a good expert source are busy. You can go for a 10-minute phone conversation and an email. Include their perceptions in the content and inform them once it’s published.

  1. Indulge yourself in link building

This is a vital part of SEO. The benefits provided by link building includes:

  • With the help of link building, Google will take your website more authoritatively as links are extensively regarded as one of the top-ranking signals for all the search engines.
  • More people will be attracted towards your website as the people will follow the links from other websites.

Link building is to be done very carefully. That’s why it is important to use only the legitimate tactics. If your links are on those websites which are of low- quality, it would only hurt instead of helping you in search engine rankings. You will not be able to increase the traffic of your website.