How a YouTube Video Can Improve Your SEO

How a YouTube Video Can Improve Your SEO

These days the world is faced paced and becoming harder and harder to compete in. To get your website ranked on Google it requires you to be always up to date feeding the content machines of Google and YouTube. Both are the worlds largest search engines that work together.

By adding a YouTube video to your website, you can boost your presence in two major search engines to drive traffic to your website.

Let’s take a look at five ways a video can boost traffic and improve your search engine rankings

1. Google is making video more important.

Google has these things called algorithms. It is essentially mathematical equations based on over 10,000 variables to get your website ranked. A major factor is, you guessed it- video! Google values content quality and search intent.

To determine these two aspects Google looks at your on-page and off page seo. It scans for video and other types of media. When your website has a mixture of text, images and video it sees your webpage as being informative and authoritative. When Google sees this say hello to your page rankings.

2. Video Content Generates Traffic

Another ranking factor when it comes to SEO is the amount of traffic you have. If you have a large amount of inbound traffic there is usually a reason for this. If this is regular this usually means people find your content interesting.

When people watch your videos on YouTube or another social media channel you are more likely to drive traffic to your website. This is one of the main reasons companies that are on the forefront of technology are launching YouTube channels. By creating information-based videos potential clients can learn something new, learn something about your services and find their way to your website.

Consistency is key. The more videos you create over time the more quality traffic you’re able to drive to your website thus boosting your SEO.

3. Video Keeps People on Your Site Longer

When google sees a user on your website for a longer period of time it usually means your content is interesting to the reader. This increased dwell time is good whereas if a user spends only a few seconds on your website than Google will deem the information on your site as non-informational or nut pleasing to the user. When a user bounces it affects your results.

By embedding a video on your website people are more likely to watch that video than read the blog post. When you use video on your website you can get across the same amount of information but connect better to the user by incorporating video content into the mix.  By using these two mediums search engines will reward you.

4. Better Back links

Having a high-quality link to your site is perhaps the factor that has the most influence on your page ranks. The more quality links to your site the more powerful the upvote is on your search rankings thereby giving you higher rankings.

On a related note, quality backlinks are one of the most critical factors that Google uses to determine search engine rankings. The more people are linking to your content and to your domain, the more authority you are seen as having. The more authority you have, the higher your pages rank in the search results.

When you publish, you’re your video content on sites like Facebook and YouTube this is a perfect storm for getting referral traffic that can increase your SEPS. It will also create a ripple effect across your social platform.

Google keeps secret a large majority of their ranking factors so to prevent people from gaining a competitive edge. With that being said specialists have been able to see strong correlations between a large number of social shares and higher SERPS. This is an indirect way to measure results but it is an important factor to consider.

5. Videos bring value

In this article we’ve talked about boosting your page rankings (SEPRS) but we touched very little on value. Search engine rankings are great but if you are unable to bring value to the user how are you going to bring proper conversions to your website?

When a user is on Google, they are often looking for information before they make a purchase so you want your content to not only be informational but convert users. A shopper is twice as likely to make a purchase after viewing a quality video than basic text-based content.

A good video will not only help increase your SEO by getting more eyes on your website, but it will also do more by helping convince your viewers to actually buy the product or service in your video. 

Creating video content is a time-consuming activity that most business will not have time for. Finding a reliable video production company is hard but well worth it. With an increase page value and better rankings, it is a sure fire way to bring more traffic to your website and social channels.


Arun Kumar, the founder of The Digital Cyborg, an online platform which offers digital marketing facilities for brand building. He has extensive experience of three years in digital marketing. He is all set to make noises in the market with in-depth knowledge and expertise in the internet marketing world.

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