White Hat SEO : Introduction and All About it

White Hat SEO : Introduction and All About it

What is White Hat SEO?

The term White Hat SEO refers to the +aches that are in line with the terms and conditions of the big search engines, including Google.

White Hat SEO is the exact opposite of Black Hat SEO. In general, White Hat SEO refers to any practice that contributes in improving the search engine rankings on a SERP; Search Engine Result Page by maintaining veracity of your website or web page and working within the limit of search engines’ terms. Some examples of White Hat SEO are:

  • Providing quality content and services
  • Fast loading speed and mobile friendliness
  • Making use of descriptive and keyword rich meta tags

Why are White Hat SEO techniques important?

There are chances that by not engaging White Hat SEO techniques in your website, your site may be banned by Google and other search engines.

White Hat SEO refers to the use of SEO strategies and the techniques that have the main focus on the audience rather than that of the search engines. There are many tactics that are used in white hat SEO, these include but are not restricted to; keyword research and keyword analysis, back linking, to improve link exposure and popularity, and creating content for the users.

Among, all the search engines, Google is considered to be the one with the highest visited search engines. Google is a very powerful source of traffic to your website and if banned, it may result in a drastic drop in the web site traffic and even the business. A permanent ban from Google may have a tremendous impact.

Should You Implement White Hat SEO Methods?

One of the best ways of creating an ethical and lawful website is by applying White Hat SEO techniques.

Here are some of the points that will make sure that your SEO approaches are White Hat.

1. Offers Quality Content and Services

Creating the content high in quality and the one that meets the needs of the visitors’ help in solving their problems. By using SEO keyword research tools, you can easily discover the most relevant keywords so that the content of your website can be optimized. Now, concentrate on the ones in the content, such as the how-to articles, and videos that match with the intent of the keyword.

2. Use descriptive, Keyword rich Meta Tags

You must follow the best practices, at the time of creating meta descriptions for every page on your website to help the search engines and the potential users to find out the content.

3. Make the site easy to navigate

Be mindful at the time of structuring your websites’ Information setup. The sites that are easy for users to get around tend to perform better in organic search results.


Arun Kumar, the founder of The Digital Cyborg, an online platform which offers digital marketing facilities for brand building. He has extensive experience of three years in digital marketing. He is all set to make noises in the market with in-depth knowledge and expertise in the internet marketing world.

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